Creative X

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Creating an identity for Fortune Brands Innovations' in-house creative agency responsible for 20 global brands.

Challenge: 
As Fortune Brands Innovations continues to grow with new employees and acquisitions — how can the internal creative agency educate and inform them who we are are, what we do, and how to work with us?

Solution:
Start with a name. The team name was chosen around the phrases: creative excellence, experience, execution, and expression; in short, Creative X. The name came with a simple, monochromatic identity — not meant to take away from the brands we work with daily. We built a website which allowed us to publicly inform Fortune Brands Innovations' employees all one place: creativex-agency.com. No pinned emails, cloud links, or Powerpoints needed.
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‍Impact:
+ Merged with 13 new brands
+ Website received over 1,000+ unique visitors
+ Won 20+ design awards
+ Hosted in-person events for our 30 Creative X team members