Moen Black Friday

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Art directing the digital campaign visuals for Moen's largest annual direct-to-consumer sale.

Challenge:
How can we increase sales while standing out from our competitors?

Solution:
Disrupt. The home fixture category is flooded with gorgeously styled and inspirational room photography. So, for this campaign I asked my team to approach this differently. We developed a comprehensive visual package that included 12 background scenes and a versatile type system, each tailored to different media formats. We created 9 paid ads, 5 emails, and a homepage hero, ensuring visual consistency across the entire digital campaign.

Impact:
Coming soon.