Outdoors Icons and Pictograms

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Building a custom icon design system for Fortune Brand Innovations' Outdoors business unit.

Challenge:
How can we establish visual consistencies between five different brands, that are merging as one?

Solution: 
Create a unified, functional, and scaleable icon and pictogram design system.

Impact:
+ 140+ icons and pictograms created
+ Optimized for print and web/UI.
+ Used across all marketing deliverables including brochures, billboards, websites, emails, packaging, sell-sheets, presentations, and more.