Yale x Airbnb Digital Launch

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Designing the digital marketing experience to support a new Yale x Airbnb integration.

Challenge:
How can we announce a game-changing Yale x Airbnb partnership, that educates users and generates sales while avoiding user scroll fatigue? 
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Solution: 
Design a refreshed landing page with enhanced UX modules, new typography styles, new sales components, and product cards. There were two versions of the pages created; one for property owners and one for everyone else. I also designed the email marketing campaign that was sent to Airbnb property owners. The redesign helped position Yale as a smart lock leader in the digital space. See the page for yourself, here.