Greenville Eastern North Carolina Alliance

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Crafting an identity for the economic development group of eastern North Carolina.

Overview:
The Greenville Eastern North Carolina Alliance approached me to help them with a new visual identity. I designed a glyph that represented "growth and opportunity" while keeping a warm and approachable feel. I provided the team with a full set of brand assets, including a responsive logo, presentation templates, business cards, letterhead, iconography, and a brand guidelines book.
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Impact since the rebrand:
+ Recruitment and expansion of 23 industries
+ Brought a total of 3,000+ new jobs
+ $1.5 billion in new capital investment