Moen Paid Ads

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Leading the digital design and execution of Moen's DTC evergreen and promotional paid ads.

Challenge:
How do we elevate Moen's digital ads, while increasing sales?

Solution:
Focus on style, finish, and features while taking design inspiration from brands outside of the plumbing industry. We created an elevated product knockout template, while setting up design templates for each ad category (style, finish, features) to maximize efficiency.

Impact:
+ Over 100 direct-to-consumer paid media ads created
+ Increased ROAS from $.62 to $29.58