Moen Icon Design System

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A custom design language for Moen's iconography.

Challenge:
Moen's marketing teams were sourcing icons from different stock websites and agency partners which created an inconsistent icon look across touch points. How can we make Moen's icon system an extension of the visual identity with a consistent icon look?

Solution: 
Design an ownable icon style based on a grid system that can scale and grow with Moen's evolving channels, products, and environments. We built the library in an editable vector file so Moen's designers can easily draw new icons that fit within the grid and design system.

Impact:
+ 150+ icons created