Moen @ CES

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Bringing Moen's visual presence to life at the world's largest annual tech show.

Challenge: 
How can Moen position themselves as a smart home product leader, and announce their newest product launch at the world's largest annual tech show?

Solution: 
Using a combination of LED screens showing app and product videos, and flooding Moen's dark blue with short and punchy headlines, I gave a new and curious look to Moen's usual brand colors. I partnered with internal marketing, brand, product, and external partners to bring the visual presence to life — from graphics and signage to printed takeaways.

Impact:
+ IHAF Bronze Design Award, Events/External Audience
+ Honoree for the CES Innovation Award
+ Millions of media impressions across the web
+ Thousands of in-person spectators