Moen Smart Water Network Packaging
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Designing a packaging ecosystem for Moen's most innovative products.
Challenge:
How can we create an omni-channel packaging system for Moen's smart home products that differentiates from standard mechanical products?
Solution:
Use market research to help gain insights on what shoppers want to see on in-aisle packaging, and post purchase unboxing. We left the mechanical plumbing packaging behind and explored new, smart industry packaging design aesthetics resulting in a design system that not only features a packaging system, but a quick start guide template for a best-in-class unboxing and set up experience.
Impact:
+ IHAF Bronze Design Award: Product Packaging
+ 16 packaging SKUS (products and accessories)
+ Multi-language versions sold across North America
+ Lowe's and The Home Depot retail placement